Copywriting & Content Management
We Handle Copywriting and Build a Customized CMS for Your Business
Content Drives Conversion
When most people think of web development, they envision fancy widgets and design templates. To this school of thought, content is simply lettering that fills out its designated layout. This approach will often deliver a visually appealing website but will rarely attract, engage, and convert customers.
At Tim Ryan Development, I take a content-first approach to web design and development. I'll invest the time to understand your products or services and why your customers choose to do business with you. As part of every development project, I hire the copywriters most suited for the client's industry and business objectives.
Our goal is to tell a story, inform customers about who you are, and demonstrate how your business will meet their needs. Only after understanding how your business connects with patrons do we consider page layouts and cascading style sheets.
Separating Content from Design
The chances are good that your business will eventually want to make changes to your website. You might add a new product or service, or you could update your branding. If your website uses a page builder or the WordPress block editor, making site-wide changes could involve updating individual design elements or blocks across multiple pages.
Separating site content from design puts your business in the driver's seat while making future content and design decisions. This decoupling provides the needed flexibility to grow and improve your messaging. It also allows you to reuse content across multiple pages, update key copy such as phone numbers and addresses, or even manage select branding messages in a single location.
Custom Content Modeling with Sanity
Over the years, I've vetted a wide variety of content platforms, including WordPress, Drupal, Contentful, and many others. In our opinion, Sanity stands above the competition because of its flexibility, utility, and simplicity. We have extensive experience developing custom content models using the Sanity platform. We will create a customized Sanity content dashboard and publishing workflow exclusively for your business.
You would never organize your company based on pages or word counts. Shouldn’t your content system complement how your organization functions rather than vice-versa? Imagine having your marketing copy organized by services or product categories rather than pages and posts. What if you didn’t have to start from zero every time you needed a digital product or sales page? A useful content model should improve your marketing efficiency while delivering a compelling and consistent message to your customers.
I'll build and manage a CMS designed exclusively for your business, a model that could feed information to websites, sales brochures, third-party content platforms, and more. Then when you’re ready to update your web design, you can do so without losing all your content.
Web Content and SEO
Gone are the days when you could do some basic keyword research and pack your copy with search terms. Modern search engine optimization (SEO) is about knowing how your customers are searching for your products or services, ensuring they can find you in search engines, and driving engagement when they visit your site. Simply littering content with predetermined keywords won’t fool Google anymore.
I'll personally research how your best customers find similar content online and devise a strategy for driving the right visitors to your site. My copywriters will create compelling content designed to attract visitors to your site and convert them to customers. Along the way, we ensure all web pages include searchable content and targeted keywords designed to improve search engine ranking and enhance user experience. As more customers engage with your content, your search engine rankings will improve.